Logo Questionnaire

Hello! Thank you so much for your efforts in answering these questions (I know it can feel like a lot). Logo design is one of the key hinges to a visual brand and will be the catalyst for things like your website, signage, marketing materials, and beyond. The more you are able to share below, the more we can hone in on exactly the look and feel that will be best for you.

Name

First Name

Last Name

What is your business name, exactly as it should appear in your logo?

How do you describe your company’s services and/or products?

If you had to sum up your business with a one-sentence positioning statement, what would it be?

Are there existing logos that resonate with your vision?

Feel free to include links below - these are always helpful in getting the design juices flowing!

Who are your main competitors and how do you differ from them?

What is your target demographic?

Do you have any color preferences or existing brand colors that should be used?

Do you have a slogan, tagline, or motto? Does it need to be incorporated in the logo?

After all that (phew!), please feel free to tell me anything else you'd like me to know about your company, or your vision for your logo!