ErgoWave® by AP

ErgoWave® by Alexandria Professional® is the first step toward perfect body sugaring. This professional tool supports the ergonomically correct hand positioning for more fluid sugaring!

Our goal with this branding project was to make a visual connection to Alexandria Professional® while creating room for the ErgoWave® glove to stand out on it’s own. Our solution uses the blue circle from the main logo, and an “e” with a nod to an ergonomic wave to tie it all together.

We did a commercial photoshoot for authentic imagery to use on packaging and ad placements.

We designed stacked, horizontal, and icon alternates so that the logo is flexible no matter the application.

The “e” stands boldly on it’s own as a visual representation of the new ErgoWave® glove, and because it was designed with a tie to the parent logo in mind, it paves the way for a consistent set of visuals for any future professional tools by AP.